Work With John

Research Collaboration

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Research · Partnerships · Inquiry

Research collaboration

I welcome opportunities to collaborate with researchers, universities, policymakers, and organisations exploring the evolving dynamics of digital participation, digital communities, and future-proofed digital societies.

My work sits at the intersection of digital inclusion, online communities, civic participation, and emerging technologies, with a particular interest in how individuals and communities form meaningful relationships with digital systems.

NHS DigitalResearch & usability engagement
GLALondon digital inclusion insight
UNICEFOutRight Award recognition
10+ yearsCommunity-based practice

The questions driving my work

What I am exploring

Through research, observation, and community practice, I explore questions such as:

  • How does digital participation actually emerge in online environments?
  • What social processes shape digital community formation?
  • How can communities become resilient and future-ready in a digital age?
  • What governance structures are needed for trustworthy digital systems?

Areas of research interest

Where I focus

Digital Participation

Digital participation systems

How individuals enter, navigate, and sustain participation in digital environments, and how those pathways shape wider social inclusion.

Communities

Online community formation

How identity, belonging, collaboration, and social connection emerge within digital communities.

Gaming & Society

Gaming and social digital environments

Multiplayer digital environments as spaces where social learning, digital participation, and community behaviour develop.

Frameworks

Future-proofed digital communities

Applying the Seven Pillars framework to understand the ecosystem required for sustainable, inclusive digital societies.

Ethics & Governance

Ethical digital systems

The design of responsible digital systems, including emerging technologies such as AI and conversational agents.

Community Practice

Place-based digital inclusion

How communities, local partnerships, and lived experience shape effective digital inclusion strategies.

My conceptual work

Frameworks I have developed

My research and writing are grounded in original frameworks that connect theory with practical delivery. Collaborators are welcome to build on, test, or critique any of them.

Multiplayer Online Social Formation Cycle (MOSFC)

My original model of how individuals move from first contact to lasting belonging in digital and multiplayer environments, across five stages.

  • Bridge
  • Bond
  • Self-disclosure
  • Meet
  • Repeat
Read the origin article →

The Seven Pillars of Future-Proofed Digital Communities

A framework describing the ecosystem required for sustainable and inclusive digital participation across society.

Explore the 7 Pillars →

10 Barriers, 10 Unlocks

A delivery-led framework treating each systemic barrier to digital inclusion as a problem to be unlocked, not just described.

Read the framework →

The Stage Index

A practical instrument for measuring digital inclusion maturity for individuals and organisations, with sector benchmarking.

View the Stage Index →

Collaboration

Opportunities and partners

Opportunities for collaboration

  • Academic research partnerships
  • Joint publications or working papers
  • Digital participation studies
  • Gaming and digital community research
  • Community-based digital inclusion research
  • Interdisciplinary exploration of digital society

Open to working with

  • Universities and research groups
  • Doctoral researchers and postgraduate students
  • Policy research organisations
  • Digital inclusion networks
  • Civic technology organisations
  • Community-led innovation projects

Research approach

How I work

My work blends conceptual reflection, community practice, digital observation, and systems thinking. I am especially interested in collaborations that connect theory with practice and that help generate useful insights for communities, institutions, and policymakers.

Where relevant, this may include community-based inquiry, virtual ethnographic observation, strategic framework development, and interdisciplinary exploration of emerging digital systems.

Let’s explore a collaboration

If you are working on related themes and would like to explore potential collaboration, I would be pleased to hear from you. Research conversations often begin with a simple exchange of ideas.